Amazon Shoppers Report "Touchably Soft" Curls After Using This Serum It’s like shine and bounce in a bottle.

By Lauren Rearick, Instyle

Davines products for curly hair.

Caring for your curly hair takes patience, product, and the correct styling technique. Those with curls know it can take trial and error to find the items that work best for your particular ringlet pattern. Once you do discover what works for you, expect to witness a serious transformation of your curls. In the case of one popular Amazon option, shoppers say it's been a "miracle" inclusion in their curly hair routine.

Davines formulated its This Is A Curl Building Serum to help with common curly hair woes.

The leave-in serum promotes hydration, bounce, and an overall improvement in curl appearance with a formula that includes vitamin B5 and plant-based hydratants. When applied, the serum helps curls become resistant to moisture and humidity.

More Inside This Is A Curl Building Serum adds elasticity and shine to curls while preventing frizz and blocking humidity.

One reviewer confirmed that their curls held up, writing, "This not only gives superior control of my curls it also leaves my curls touchably soft...Finding a product that holds up to the insane temperatures and weather conditions this climate dishes out is a breath of fresh air." They went on to call the serum, "one of the best products out there." Another shopper also claimed that their hair "hardly ever gets frizzy anymore."

Simply apply a small amount of the serum throughout damp hair and then resume your normal hair routine. As one reviewer explained, "[The serum] allows me to let my hair dry naturally. As long as I only use a tiny bit and massage it into all my hair, my hair no longer looks unkempt when I don't brush it. That allows the curls to look shiny, bouncy and perfectly curled." Simply apply a small amount of the serum throughout damp hair and then resume your normal hair routine.

As one reviewer explained, "[The serum] allows me to let my hair dry naturally. As long as I only use a tiny bit and massage it into all my hair, my hair no longer looks unkempt when I don't brush it. That allows the curls to look shiny, bouncy and perfectly curled."

Those with waves, as well as thick and long hair, all swear by the serum. "I've been using this for years. Nothing else comes close, and I've tried just about every popular curl preparation trying to avoid paying this price tag, but I've wasted so much money on products that didn't come close to these results," a shopper with "coarse" curls wrote. 

According to another reviewer, you can end your search for the perfect curl product. "[It] holds my naturally curly hair beautifully," they wrote. "My curls are especially difficult to manage, and in the chaotic Midwest humid weather they love to frizz. This is the only product that will define and hold my curls. I've tried 20 or more products and nothing else works." Sounds like it's definitely time for you to give this serum a try. Head to Amazon now and pick up the Davines product for yourself.

7 best shampoos for dry hair 2021: Davines, Olaplex and more

These picks are like "a big drink of water for your hair."

By Emma Stessman, TODAY

Conditioner often gets the most credit for reviving dry, damaged strands. But for those dealing with dryness, washing your hair with a good, hydrating shampoo can be an essential first step in helping your mane look and feel its healthiest.

There are a number of reasons why you may be dealing with dry hair in the first place. According to celebrity hairstylist Cory Aaron Scott, things like sun exposure, over-coloring your hair and frequent use of hot tools can all cause dryness. To counter the issue, he recommends looking for products with hydrating oils, like argan, grapeseed, jojoba, coconut and maracuja and avoiding unwanted ingredients like parabens, triclosan and sulfates, which can worsen the problem.

With that in mind, we rounded up seven of the best, expert-recommended shampoos to breathe new life into your strands.

Scott is "obsessed" with this shampoo from Davines, which he said is a top seller in his own salon. "The results are fantastic, and it smells wonderful," he added. The moisturizing shampoo is made with Cartucciaru melon extract, which replenishes moisture and delivers essential vitamins and minerals to nourish hair.

This award-winning formula delivers unbeatable results, thanks to its proprietary Alpha Keratin 60ku(R) blend, Scott said. The unique keratin protein is almost identical to the one found in your own, hair, skin and nails, so it can effectively bind to your strands and fill in areas of damage. On top of that, the shampoo also features hydrating baobab seed oil and hydrolyzed quinoa, which helps your hair hold onto moisture.

How I Treat My Damaged Hair After I Assault It With Chemicals

With great hair color, comes an entire arsenal of hair care products to make sure it stays on my head.

BY SABLE YONG, ALLURE

As a double-process hair color veteran since 2015, I have chemically scorched my hair to hell and back in the name of platinum blonde, mermaid blue hair, and the chunky, face-framing highlights that I didn't know at the time would become the last two years' favored hair color DIY. I honestly cannot remember the last time I've allowed my hair to grow two inches past the root without accosting it with chemicals at the salon. What can I say? Being a hair-color chameleon is kind of my thing (and a lot less work than maintaining this charming personality).

However, as anyone who dabbles in double-processing knows, it wreaks absolute havoc on your strands — in some cases, melting them until they're the texture of overcooked spaghetti. I've tried nearly every hair treatment out there for breakage and damage control. I've even tried adapting my lifestyle to better care for my gorgeous-yet-fragile hair color. Is it expensive? Yes. Is it tedious? Can be. But so is owning a show dog, and this is a bit like having a show dog that lives on your head.

Before you do anything, find a colorist you trust

Not to doubt your skill and adeptness at following instructions, but there are many lessons box dye just cannot teach you, and really there is no substitute to having an experienced pro painting your strands. I've been seeing Elizabeth Hiserodt at Cutler Salon in New York City for years and she's deftly been able to lift me from my naturally jet-black hair to platinum blonde and plenty of colors in between whilst keeping most of it intact. So, find your own Elizabeth is what I'm saying. Also, if you're planning to lift your hair from very dark to very light, clear your schedule for the rest of the day. This is not a salon appointment that can be completed during your lunch break. Trust me. 

Wash Your Hair Responsibly

Washing your hair is obviously necessary but unfortunately, it messes with your hair color. Plus, wet hair is more fragile than when it's dry, so why would you want to put it in its most vulnerable state more often than you must? (Everyone's wash day schedule is a personal thing that I will never judge!) My shower is basically a hair pantry, considering how many hair-care products I use in rotation. (Mind you, I wash every three to four days, so they last a long time.) 

Davines' Naturaltech line has been a lifesaver for my hair — particularly the Nourishing Shampoo, Nourishing Keratin Sealer, and Nourishing Hair Builder Pack. They're super gentle and extremely moisturizing, making my hair feel like actual silk, despite being very straw-like, I kid you not.

Dry Your Hair Responsibly, Too

Wet hair must be babied so air-drying is ideal, of course. But also the towel you use to dry with can help (never rub, always blot and squeeze hair gently when towel-drying). I love Aquis's Rapid Dry Hair Wrap for its super absorbent material and easy-to-wrap-and-secure shape. I don't know about you, but trying to keep my hair wrapped in a regular bath towel is like trying to keep cats in a bag — they always wriggle free. This towel is a total keeper: I can easily do my skin-care routine or just sit on my sofa in my towel as I dissociate to TikToks, my freshly-washed hair safely nested on my dome. 

Sometimes air-drying is just not the move, though. I can't always wait six-plus hours for my hair to fully air-dry before I leave the house. Very porous hair like mine hordes moisture so it takes me hours to air-dry. Hours! Because I'm an extremely fancy person with very unimpressive muscle tone in my arms, I use Dyson's Supersonic Hair Dryer. That air is hot and fast, and the dryer is blessedly lightweight enough that my arms don't feel like spaghetti by the end of my blowout. It has a temperature control feature that keeps the heat steady, so I don't unintentionally fry my hair. I usually air-dry halfway and then blow-dry on a medium-to-low heat setting to finish the job. Because I believe in science, heat protectants are absolutely necessary when blow-drying or using curling or flat irons. King informed me that the best time to apply them is a few minutes just before heat-styling. 

The Hair Maintenance Extras

Anything that comes in contact with my hair must be soft, pliable, or Gucci (kidding, kidding…maybe). Seriously though, silk or satin pillowcases do help lessen frizz and breakage. Think about it — you're tossing and turning, pressing your hair against cotton or linen all night long. That can roughen up the cuticle, which leads to tangles, frizz, and then breakage. Quelle dommage. 

I am also a fan of the Tangle Teezer because the bristles are flexible and yield to any tension when you're brushing through your hair, so it doesn't tear through knots — especially when you're detangling wet hair. Hot tip: Start brushing the bottom of your hair first and work your way up to clear through snags safely.

Truthfully, I am not loyal to any hair oils, especially after this TikTok from cosmetic chemist Javon Ford (@javonford16) broke my damn heart. I will sparingly swipe some coconut oil or Eva Nyc's Mane Magic 10-in-1 Split End Mender onto the ends of my damp hair to tamp down frizzies and add a bit of shine. 

What Can A Shampoo Bar Teach Us About Sustainable Beauty?

By Devon Barrow, Mind Body Green

Launching a brand that champions sustainability is a journey that takes dedication, transparency, and the willingness to look at how every product and process affects the greater planet. Becoming a major player in the sustainability conversation is a story that unfolds over time. Davines Group, a family-owned hair and skin care brand founded in Parma, Italy, is a perfect example of this green narrative.

Ever since 2006, Davines has woven sustainability into their brand ethics as they've pioneered what is known as the "farm-to-shower" movement. Each new chapter in their story is more inspiring than the last—and what's the latest? The launch of their new Essential Haircare Shampoo Bar, a more sustainable version of the liquid Essential Haircare line (a long time mbg-fave).

The moral of this sustainable story: carbon net-zero.

Davines is reputed for their incredibly high-quality products, like their iconic Essential Haircare, but also for their many eco-friendly initiatives. And it all started with what Davines refers to as "The Awakening." In 2006, they began monitoring and offsetting the carbon emissions that came from the production of the Essential Haircare line. They also started using electricity from renewable sources in Parma, Italy.

The next decade of Davines' sustainable journey continued to address emissions related to packaging their products. And what was the goal? To become a carbon-neutral company: removing the same amount of carbon dioxide they were emitting into the atmosphere. As of 2018—Davines succeeded, offsetting 100% of the CO2 emissions from their packaging, production plant, and worldwide offices.

But of course, their carbon initiatives do not end there—because a pioneering spirit always strives to push the needle. In 2019, Davines pledged to be Net Zero by 2030. To be Net Zero, Davines has to measure, monitor, and neutralize all carbon emissions related to their products, down to the level of hairdressers and consumers like us. Not an easy feat, but as Davide Bollati, president of Davines Group, says, "We have only 10 years left to apply concrete measures for a regenerative paradigm: If we wait too long, the damage caused by men—starting with climate change—will be irreversible."

The plotline of their products.

Alongside their carbon initiatives, every Davines product has its own sustainable sub-story, and the Essential Haircare formula should be bookmarked for innovation in clean beauty. Since 2015, the formula has incorporated active, endangered ingredients from Slow Food Presidia farms in Italy.

Davines has thus created a demand for these unique ingredients, which might otherwise go extinct. In short: The Essential Haircare line doesn't just provide a glorious shower experience—it protects biodiversity and Slow Food, too. But the ongoing theme with Davines is, "We still aren't there yet." It's that steadfast devotion to sustainability once again that led to the introduction of MOMO, DEDE, LOVE, and VOLU Essential Haircare Shampoo Bars—a plastic-free, low-impact, CO2 neutral spin on their classic line that's custom for every hair type. At the very least, it simply feels good to have one less plastic bottle in the shower. But the benefits go on...

One shampoo bar provides up to 60% more washes (up to 40) compared to the classic liquid line. And each bar still incorporates those farm-to-shower ingredients. The moisturizing MOMO bar, for example, includes Yellow Paceco Cartucciaru melon extract from the farm of Francesca Simonte from Dattilo, Trapani. We don't know about you, but it's darn refreshing to know the name and place of who and where our products came from.

Together we can do so much.

When it comes to sustainability, Davines is in it for the long haul—and that's why their journey is exemplary.

Their mission is not limited to a single project—it's woven into every aspect of their growth as a company, a fundamental part of which has included partnerships with other socio-environmental progressive organizations. In 2016, Davines became a certified B Corp and in 2019 became a certified B Corporation, meeting a set of standards that balance purpose and profit. In terms of profit, they've partnered with 1% For The Planet, donating 1% of every online purchase to a charity (giving us a way to also contribute). Davines continues to celebrate community-supported agriculture (CSA) through their Beauty From The Ground Up Program, which helps us support the local farmers who grow our food. As the famous quote goes, "Alone we can do so little; together we can do so much."

The bottom line.

From the corporate to the individual level, sustainability is not a box we check on a larger to-do list. Sustainability is an ever-evolving story. And when it comes to beauty—where the products and brands we choose directly affect our body and health—this is a story we want to look for. The new Essential Haircare Shampoo Bar is one simple, empowered choice but a symbol of something far greater. Davines sets the (shampoo) bar high, supporting our individual well-being and the planet as a whole, embracing the age-old wisdom that we cannot separate the two.

The Best Shampoo and Conditioner for Curly Hair

by Eleonore Condo, WMAGAZINE

According to expert hairstylist Shelby Samaria, this nourishing duo from Davines hydrates fine to medium curls without weighing them down.

After years of relaxer treatments, too much straightening, and consistent blowouts, I’ve turned my efforts towards having the healthiest curls possible. Some days, it’s a struggle of frizz, split ends, and looking like Weird Al. But lately, I’ve been having more of those golden days where each of my fine, 3b curls is doing their special spirally-thing, and I catch a glimpse of myself in the mirror and ask, “Is that a Botticelli painting?” No disrespect to Mr. Yankovic, but I’m striving for Botticelli.

Enter the two main characters in my hair’s rebirth: Davines Naturaltech Nourishing Shampoo and Conditioner. The intensely moisturizing formula has strengthened my hair considerably and keeps my curls hydrated, bouncy, and smelling like pine needles and freshly cut grass for days.

I first heard of Davines products from my stylist, the curly hair maestro Shelby Samaria, who is a huge reason I’ve embraced my hair’s natural texture. “I recommended this Davines set because one, it's made sustainably,” Samaria explained to me. “Two, it's pretty diverse in terms of making all textures and hair porosities feel loved—it repairs, hydrates, and nourishes the hair.” Samaria says this combo works particularly well for fine to medium waves and curls because it hydrates without adding any extra weight. “For medium to coarse, kinky, and coily textures, I usually cocktail with several products on those textures because, as a 4c+ girl myself, we tend to need lots of hydration,” she notes.

Thanks to Davines’ superior formula (and Samaria’s expertise), every time I walk past a reflective surface I hear the words of Cher Horowitz echoing in my ear, “She looks like one of those Botticelli chicks.” A hair renaissance indeed.